Wouldn’t it be wonderful if there were simply two or three things that you had to master to guarantee great SEO for your site, or even better only one?! Unfortunately there are a wide range of factors that are all weighted differently, but come together to determine just how your site fares in Google’s rankings. It pays to remember what Bing’s Duane Forrester has said, addressing marketers. He put it that “all SEO ranking signals revolve around content of some kind.” When you think of the golden rule that Social is SEO and Content is Social, then there can surely be worse places to start when addressing good SEO practice than how to create good content and how to encourage social sharing.
All of the major search engines have shifted and are ever-shifting their focus to providing the best consumer experience, so companies whose websites are populated with well written and relevant content that addresses the real concerns and needs of visitors are best placed to be rewarded and positioned highly in the search results. While there is no magic recipe to good content, there are certainly some universal truths that must be kept in mind when undertaking a content drive.
Essentially, what you need to do is find your voice and become something of an authority in your niche. If your site or blog site becomes a ‘go to’ place for information then you will have succeeded. If you are struggling to uderstand what is and ins't important when it comes to SEO then check out this beginners guide to online marketing.
While there is a limit as to how much of the social web search engines can crawl and thus a limit as to how much your social media activity impacts on SEO, social sharing has a very key role to play in good SEO. Of course, it can be argued that the reason you should be on social media is not for search rankings but to build up your brand and drive qualified traffic. This is all true, but let’s look briefly at how social media use can drive SEO.