75% of B2B buyers are heavily influenced by information that they have seen or heard on social media platforms. This means social selling must be at the forefront of the strategy of any enterprise worth their salt.
Getting potential customers or indeed anyone to give their email address away is becoming harder and harder as people fight to keep their inboxes free of promotional mail outs and the like.
If there is one trend in the world of commerce that has stood out in 2015 it is the rise and rise of the prominent role of internet marketing.
The internet is a highly competitive platform and websites have to work hard to stay at the top of search engine listings. For most companies that involves PPC or pay per click advertising.
Mobile marketing is a perfect solution for a small business with a limited marketing budget because it doesn’t involve costly website set-up (although there really should be an online presence to back it up) and even quite a low spend can result in an effective campaign.