SEO Tools | F5 Web Marketing Wakefield

Providing digital marketing services for customers is a huge task for a small agency. Larger agencies have dedicated employees on specific tasks whereas a smaller agency will more likely have one person dealing with every aspect of internet marketing for their customer including managing Google ads accounts as well as looking after onsite and offsite SEO.

A smaller agency will probably outsource some of the work including website design, graphic design and content writing whereas a larger agency will more than likely have a dedicated web design team and possibly a couple of copywriters or journalists.

This is where using the right SEO tools, especially for smaller agencies, can save time. Here are a few of the tools that we use.

MOZ – previously called SEO Moz is a great service that has many different tools available to help with local SEO, rank tracking and onsite optimisation of your website.

Majestic SEO – this is a fantastic for looking at what competitors are doing in terms on links.

Lead Forensics – lead generation tool that helps identify people that have visited your website

AHREFs - analyse backlinks pointing to your website or your competitors website

Google Search Console – this is a must for all SEO people. It gives invaluable information about organic search traffic, website errors, internal link structure and much more.

Google Analytics - although I am not a huge fan of version 4 analytics still gives you data that is free and shows you which marketing channels your visits are coming from.

Rank Tracking software – SEO is all about improving rankings on search engines so tracking how customers rankings are progressing is really important. We use ahrefs and SE ranking to track our customers rankings. SE Ranking gives more regular updates to your rankings and provides additional features such as being able to check where you rank in maps listings and in AI searches.

Google Gemini - I have to say that the latest version of Gemini is excellent. I previously used Perplexity which is still good but Gemini is now my main choice for AI.